Elizabeth Hardy Senior Lead, Behavioural Insights, Impact and Innovation Unit, Privy Council Office, Government of Canada

Elizabeth is Senior Lead, Behavioural Insights at the Impact and Innovation Unit, overseeing the application of behavioural science and design to public policy challenges.

Prior to joining the Government of Canada, Elizabeth held several senior leadership positions, including leading the Behavioural Insights Unit in the Government of Ontario, where she was instrumental in creating and building Canada’s first behavioural science team in government.

To date, Elizabeth has successfully completed trials dealing with public health, financial decision-making, tax collection, regulatory compliance, and service delivery. She is Co-Chair of the Behavioural Insights Community of Practice in the Government of Canada and Chairs the pan-Canadian Behavioural Insights Network (BIN).

Her work with the Ontario Government on organ donor registration was awarded the prestigious Amethyst award for outstanding achievement.